Chris Sain Jr.

Build a following around your personal brand Instagram is a great platform for  providing value to others, connecting with people , customers and brands through visual imagery. However, getting good at Instagram takes work and can be difficult. 1. Define Your Brand What does your brand represent? Figuring out what your brand is and who your brand represents, is by far one of the toughest but most imperative steps in building your personal brand on your Instagram. It's important to take some time to think about who your ideal audience is, and what you'll be offering them, to ensure that you're providing value. Find your lane. Know your lane. Basically ask yourself what is your thing? Don't be afraid to dig deep to find your niche. Finding or having a niche is actually a good thing. It allows you to lock in on your brand message as well as provide you with a clear mission, while helping your fans, supporters or followers (and potential followers) immediat...

My Facebook Journey Unless you are famous (i.e. Celebrity, Movie Star, Superstar Athlete or Entertainer) , it is really hard to amass a huge following on social media. For the average person or business, growing your following takes time and attention on a daily basis. Cultivate an Organic Following As I often say, "embrace the grind, enjoy the climb."  This is also true when building and growing your following. Once I reached 5,000 "friends" on Facebook, I was prompted to start a "Fan Page" giving the fact I had pretty good engagement on my profile page. Mark Zuckerberg promised that my "5,000" friends would be converted to fans and instead, only 525 were converted to "fans." How disappointed I was!!! Initially I was upset about it but over time I just accepted it for what it was. Then, quietly I began to carve out my niche and develop my thoughts around how I wanted to impact the world. Getting "Likes" was one ...